{"id":238946,"date":"2025-06-30T14:47:41","date_gmt":"2025-06-30T12:47:41","guid":{"rendered":"https:\/\/efet-crea.fr\/?post_type=mu_projects&p=238946"},"modified":"2025-09-19T10:41:49","modified_gmt":"2025-09-19T08:41:49","slug":"la-ragazza-delladdio-de-giorgio-scerbanenco","status":"publish","type":"mu_projects","link":"https:\/\/efet-crea.fr\/projects\/la-ragazza-delladdio-de-giorgio-scerbanenco\/","title":{"rendered":"La ragazza dell\u2019addio de Giorgio Scerbanenco"},"content":{"rendered":"\n
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Les \u00e9tudiants de Master 1 en Direction Artistique \u00e0 l\u2019EFET CREA ont particip\u00e9 \u00e0 un workshop immersif \u00e0 Milan, m\u00ealant design narratif, cr\u00e9ation visuelle et strat\u00e9gie de communication.<\/p>\n

Chaque \u00e9quipe a explor\u00e9 un lieu embl\u00e9matique de Milan pour imaginer un projet cr\u00e9atif int\u00e9grant une identit\u00e9 visuelle, une direction artistique, un storytelling, un nom de marque et une strat\u00e9gie coh\u00e9rente, le tout inspir\u00e9 par l\u2019histoire du lieu.<\/p>\n

Manon, Anthony, Lison et H\u00e9lo\u00efse se sont notamment inspir\u00e9s du roman noir La ragazza dell\u2019addio<\/em> de Giorgio Scerbanenco pour b\u00e2tir leur concept, m\u00ealant fiction et m\u00e9moire urbaine.<\/p>\n

Ce workshop illustre la p\u00e9dagogie de l\u2019EFET CREA, qui forme des directeurs artistiques capables de cr\u00e9er des univers visuels et strat\u00e9giques complets, alliant sens et impact.<\/p>\n

D\u00e9couvrez leurs projets \u00e0 travers une galerie de visuels vari\u00e9s, entre branding, sc\u00e9nographie et design d\u2019exp\u00e9rience.<\/p>\n\n\t\t\t<\/div>\n\n","protected":false},"featured_media":0,"menu_order":0,"template":"","format":"standard","info_filiere":[158],"info_annee":[],"info_type":[],"info_theme":[],"themecore_city":[],"themecore_schools":[],"acf":[],"_links":{"self":[{"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/mu_projects\/238946"}],"collection":[{"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/mu_projects"}],"about":[{"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/types\/mu_projects"}],"wp:attachment":[{"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/media?parent=238946"}],"wp:term":[{"taxonomy":"info_filiere","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/info_filiere?post=238946"},{"taxonomy":"info_annee","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/info_annee?post=238946"},{"taxonomy":"info_type","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/info_type?post=238946"},{"taxonomy":"info_theme","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/info_theme?post=238946"},{"taxonomy":"themecore_city","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/themecore_city?post=238946"},{"taxonomy":"themecore_schools","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/themecore_schools?post=238946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}