{"id":238877,"date":"2025-06-23T10:41:58","date_gmt":"2025-06-23T08:41:58","guid":{"rendered":"https:\/\/efet-crea.fr\/?post_type=mu_projects&#038;p=238877"},"modified":"2025-06-23T10:41:59","modified_gmt":"2025-06-23T08:41:59","slug":"byredo-la-tulipe","status":"publish","type":"mu_projects","link":"https:\/\/efet-crea.fr\/projects\/byredo-la-tulipe\/","title":{"rendered":"Byredo la tulipe"},"content":{"rendered":"\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"component-text normal center black \">\n\t\t\t\t\t<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 data-start=\"114\" data-end=\"268\"><strong data-start=\"114\" data-end=\"162\">Jeanne Gautreau, Alice Long et Caroline Tang<\/span> ont imagin\u00e9 un projet autour du parfum <em data-start=\"202\" data-end=\"213\">La Tulipe<\/em> de Byredo, dans le cadre du workshop <em data-start=\"251\" data-end=\"265\">Nature Morte<\/em>.<\/h3>\n<h3 data-start=\"270\" data-end=\"567\">Partant de la probl\u00e9matique :<br data-start=\"299\" data-end=\"302\" \/><strong data-start=\"302\" data-end=\"426\">\u00ab\u00a0Avec une identit\u00e9 simple mais marquante, comment transmettre visuellement l\u2019essence et la complexit\u00e9 de notre parfum ?\u00a0\u00bb<\/span>,<br data-start=\"427\" data-end=\"430\" \/>leur d\u00e9marche vise \u00e0 cr\u00e9er un <strong data-start=\"460\" data-end=\"488\">d\u00e9cor sensoriel immersif<\/span>, une v\u00e9ritable mise en sc\u00e8ne du parfum \u00e0 travers une narration visuelle forte.<\/h3>\n<h3 data-start=\"569\" data-end=\"852\">L\u2019objectif est de sublimer la fragrance en construisant un univers floral, presque pictural. Les fleurs deviennent ici mati\u00e8re visuelle : elles sont mises en sc\u00e8ne dans des compositions sensibles o\u00f9 se m\u00ealent <strong data-start=\"778\" data-end=\"849\">texture florale, jeux de lumi\u00e8re, transparence et pr\u00e9sence de l\u2019eau<\/span>.<\/h3>\n<h3 data-start=\"854\" data-end=\"939\">Une invitation \u00e0 ressentir <em data-start=\"881\" data-end=\"892\">La Tulipe<\/em> autrement \u2014 par les sens, avant m\u00eame l\u2019odora<\/h3>\n\n\t\t\t<\/div>\n\n\n\n\n            <div class=\"component-image\">\n            <div class=\"component-image-img full\" >\n                <figure>\n                <img loading=\"lazy\" width=\"1024\" height=\"710\" src=\"https:\/\/efet-crea.fr\/images\/NATURE-MORTE_CAROLINE_ALICE_JEANNE.5-1024x710.jpeg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/efet-crea.fr\/images\/NATURE-MORTE_CAROLINE_ALICE_JEANNE.5-1024x710.jpeg 1024w, 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