{"id":238682,"date":"2025-06-06T11:51:57","date_gmt":"2025-06-06T09:51:57","guid":{"rendered":"https:\/\/efet-crea.fr\/?post_type=mu_projects&p=238682"},"modified":"2025-06-06T11:51:58","modified_gmt":"2025-06-06T09:51:58","slug":"magazine-de-marque-veja","status":"publish","type":"mu_projects","link":"https:\/\/efet-crea.fr\/projects\/magazine-de-marque-veja\/","title":{"rendered":"Magazine de marque : VEJA"},"content":{"rendered":"\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t
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Nos \u00e9tudiants de 3e ann\u00e9e en Design Graphique & Num\u00e9rique ont relev\u00e9 un d\u00e9fi cr\u00e9atif et porteur de sens lors d\u2019un workshop intensif d\u2019une semaine en collaboration avec VEJA<\/span> : concevoir un magazine de marque de A \u00e0 Z.<\/h3>\n

En synergie avec les \u00e9tudiants en journalisme de l\u2019ISFJ et les \u00e9tudiants en mode de MODART, ils ont men\u00e9 toutes les \u00e9tapes de cr\u00e9ation d\u2019un objet \u00e9ditorial ambitieux et engag\u00e9. De la d\u00e9finition de la ligne \u00e9ditoriale \u00e0 la cr\u00e9ation d\u2019un univers visuel fid\u00e8le aux valeurs de durabilit\u00e9, de transparence et d\u2019innovation port\u00e9es par VEJA, ils ont d\u00e9velopp\u00e9 un concept \u00e9ditorial fort, \u00e0 la fois esth\u00e9tique et conscient.<\/h3>\n

Les \u00e9tudiants ont ensuite produit l\u2019ensemble des contenus : r\u00e9daction d\u2019articles autour de la mode responsable, interviews d\u2019acteurs du changement, et r\u00e9cits inspirants en phase avec l\u2019ADN de la marque. La direction artistique a permis de traduire cette ligne \u00e9ditoriale en images, notamment \u00e0 travers des shootings photo valorisant les cr\u00e9ations \u00e9thiques des stylistes de MODART. Ils ont enfin con\u00e7u la maquette du magazine en travaillant la mise en page, la hi\u00e9rarchisation de l\u2019information et l\u2019identit\u00e9 graphique, dans le respect des codes visuels de VEJA.<\/h3>\n

Ce workshop a offert aux \u00e9tudiants une exp\u00e9rience immersive, collaborative et professionnalisante, \u00e0 l\u2019intersection du design graphique, du journalisme engag\u00e9 et de la mode durable, autour d\u2019un projet concret en partenariat avec une marque visionnaire de la sneaker \u00e9thique.<\/h3>\n\n\t\t\t<\/div>\n\n\n\n\n
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