{"id":238676,"date":"2025-06-06T11:38:42","date_gmt":"2025-06-06T09:38:42","guid":{"rendered":"https:\/\/efet-crea.fr\/?post_type=mu_projects&p=238676"},"modified":"2025-06-06T11:38:50","modified_gmt":"2025-06-06T09:38:50","slug":"magazine-de-marque-le-coq-sportif-cocorico","status":"publish","type":"mu_projects","link":"https:\/\/efet-crea.fr\/projects\/magazine-de-marque-le-coq-sportif-cocorico\/","title":{"rendered":"Magazine de marque : Le coq sportif : cocorico"},"content":{"rendered":"\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t
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Nos \u00e9tudiants de 3e ann\u00e9e en Design Graphique & Num\u00e9rique ont relev\u00e9 un d\u00e9fi stimulant lors d\u2019un workshop intensif d\u2019une semaine en collaboration avec Le Coq Sportif : cr\u00e9er un magazine de marque de A \u00e0 Z.<\/p>\n

En synergie avec les \u00e9tudiants en journalisme de l\u2019ISFJ et les \u00e9tudiants en mode de MODART, ils ont travers\u00e9 toutes les \u00e9tapes de conception d\u2019un objet \u00e9ditorial professionnel. De la d\u00e9finition de la ligne \u00e9ditoriale \u00e0 l\u2019\u00e9laboration d\u2019un univers visuel coh\u00e9rent avec les valeurs de la marque, ils ont su penser un concept fort et cibl\u00e9. Ils ont ensuite produit les contenus : r\u00e9daction d\u2019articles, r\u00e9alisation d\u2019interviews et structuration de r\u00e9cits incarnant l\u2019esprit de la marque. La direction artistique a permis de donner vie \u00e0 cette ligne \u00e9ditoriale \u00e0 travers des shootings photo, en valorisant les cr\u00e9ations des stylistes. Enfin, ils ont con\u00e7u la maquette et la mise en page du magazine, en travaillant la hi\u00e9rarchisation de l\u2019information, la typographie et le design graphique dans son ensemble.<\/p>\n

Ce workshop a offert \u00e0 nos \u00e9tudiants une exp\u00e9rience immersive, collaborative et professionnalisante, \u00e0 la crois\u00e9e du design, du journalisme et de la mode, autour d\u2019un projet concret en partenariat avec une marque iconique du patrimoine sportif fran\u00e7ais.<\/p>\n

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