{"id":238664,"date":"2025-06-05T17:07:44","date_gmt":"2025-06-05T15:07:44","guid":{"rendered":"https:\/\/efet-crea.fr\/?post_type=mu_projects&p=238664"},"modified":"2025-06-06T11:54:39","modified_gmt":"2025-06-06T09:54:39","slug":"courrege-x-junji-ito","status":"publish","type":"mu_projects","link":"https:\/\/efet-crea.fr\/projects\/courrege-x-junji-ito\/","title":{"rendered":"Courr\u00e8ge x junji ito"},"content":{"rendered":"\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t
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Dans le cadre de ce workshop, les \u00e9tudiants de Bachelor 3 en design graphique et num\u00e9rique ont \u00e9t\u00e9 invit\u00e9s \u00e0 explorer le croisement inattendu entre deux univers de marque que tout oppose : Courr\u00e8ges, ic\u00f4ne du minimalisme futuriste et de l\u2019avant-garde parisienne, et Junji Ito, figure culte du manga d\u2019horreur japonais, connu pour son esth\u00e9tique d\u00e9rangeante et ses r\u00e9cits anxiog\u00e8nes.<\/span>
Cette confrontation entre puret\u00e9 graphique et chaos visuel a permis de questionner les notions de contraste, de dissonance esth\u00e9tique et de r\u00e9cit de marque.
Les \u00e9tudiants ont imagin\u00e9 une fusion audacieuse et coh\u00e9rente, traduisant cette rencontre improbable \u00e0 travers une identit\u00e9 visuelle hybride, \u00e0 la fois clinique et organique, po\u00e9tique et perturbante.
Le projet s\u2019est d\u00e9clin\u00e9 sur une vari\u00e9t\u00e9 de supports \u2014 magazine, affiche, packaging, site web, r\u00e9seaux sociaux \u2014 mobilisant leur cr\u00e9ativit\u00e9 en direction artistique, design \u00e9ditorial, branding exp\u00e9rimental et communication visuelle.
Un exercice de style \u00e0 la fronti\u00e8re de la mode, de l\u2019art narratif et du design sp\u00e9culatif.<\/h3>\n\n\t\t\t<\/div>\n\n\n\n\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t
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Melissa Nombre, Alice Roudy et Nejwa Mehadji<\/b><\/h4>\n\n\t\t\t<\/div>\n\n\n\n\n
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