{"id":238650,"date":"2025-06-05T15:02:50","date_gmt":"2025-06-05T13:02:50","guid":{"rendered":"https:\/\/efet-crea.fr\/?post_type=mu_projects&p=238650"},"modified":"2025-09-19T10:40:04","modified_gmt":"2025-09-19T08:40:04","slug":"mode-et-pub-chanel-hamu","status":"publish","type":"mu_projects","link":"https:\/\/efet-crea.fr\/projects\/mode-et-pub-chanel-hamu\/","title":{"rendered":"MODE ET PUB : CHANEL & HAMU"},"content":{"rendered":"\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t
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Caroline Tang Alice Long et Nayoun Kim<\/h4>\n\n\t\t\t<\/div>\n\n\n\n\n
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Dans le cadre de ce workshop, les \u00e9tudiants de Bachelor 3 en design graphique et num\u00e9rique ont \u00e9t\u00e9 invit\u00e9s \u00e0 explorer le croisement entre deux univers de marque que tout oppose : Chanel, incarnation du luxe intemporel et de l\u2019\u00e9l\u00e9gance \u00e0 la fran\u00e7aise, et Hamu, marque \u00e9mergente au ton d\u00e9cal\u00e9, ancr\u00e9e dans une esth\u00e9tique jeune, libre et anticonformiste.<\/h3>\n

Cette confrontation visuelle et conceptuelle a permis de questionner les notions de prestige, de narration de marque et de r\u00e9invention des codes \u00e9tablis. Les \u00e9tudiants ont imagin\u00e9 une fusion audacieuse et coh\u00e9rente, traduisant cette rencontre improbable \u00e0 travers une identit\u00e9 visuelle hybride et contemporaine.<\/h3>\n

Le projet a donn\u00e9 lieu \u00e0 une d\u00e9clinaison sur divers supports \u2014 magazine, affiche d\u2019abri-bus, sac, site internet, r\u00e9seaux sociaux \u2014 mobilisant leurs comp\u00e9tences en direction artistique, design \u00e9ditorial, branding et communication visuelle.<\/h3>\n\n\t\t\t<\/div>\n\n","protected":false},"featured_media":0,"menu_order":0,"template":"","format":"standard","info_filiere":[158],"info_annee":[],"info_type":[],"info_theme":[],"themecore_city":[],"themecore_schools":[],"acf":[],"_links":{"self":[{"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/mu_projects\/238650"}],"collection":[{"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/mu_projects"}],"about":[{"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/types\/mu_projects"}],"wp:attachment":[{"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/media?parent=238650"}],"wp:term":[{"taxonomy":"info_filiere","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/info_filiere?post=238650"},{"taxonomy":"info_annee","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/info_annee?post=238650"},{"taxonomy":"info_type","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/info_type?post=238650"},{"taxonomy":"info_theme","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/info_theme?post=238650"},{"taxonomy":"themecore_city","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/themecore_city?post=238650"},{"taxonomy":"themecore_schools","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/themecore_schools?post=238650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}