{"id":238455,"date":"2025-06-03T11:01:06","date_gmt":"2025-06-03T09:01:06","guid":{"rendered":"https:\/\/efet-crea.fr\/?post_type=mu_projects&p=238455"},"modified":"2025-06-03T14:57:54","modified_gmt":"2025-06-03T12:57:54","slug":"veuve-clicquot","status":"publish","type":"mu_projects","link":"https:\/\/efet-crea.fr\/projects\/veuve-clicquot\/","title":{"rendered":"veuve clicquot"},"content":{"rendered":"\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t
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Nos \u00e9tudiants en Mast\u00e8re 2 Direction Artistique ont r\u00e9alis\u00e9 un projet cr\u00e9atif passionnant autour de la marque Veuve Clicquot. Leur mission \u00e9tait de repenser l\u2019identit\u00e9 visuelle de cette maison embl\u00e9matique \u00e0 travers diff\u00e9rents supports modernes, tels que des posts Instagram, des stories et des affichages publicitaires. En alliant audace et \u00e9l\u00e9gance, ils ont su valoriser l\u2019h\u00e9ritage de la marque tout en lui insufflant une dynamique contemporaine, adapt\u00e9e aux enjeux actuels du digital et de la communication visuelle. Ce travail leur a permis d\u2019explorer en profondeur les codes du luxe et du storytelling visuel, tout en d\u00e9veloppant des solutions innovantes pour capter et s\u00e9duire une nouvelle g\u00e9n\u00e9ration de consommateurs.<\/h2>\n
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