{"id":238443,"date":"2025-06-03T10:46:15","date_gmt":"2025-06-03T08:46:15","guid":{"rendered":"https:\/\/efet-crea.fr\/?post_type=mu_projects&p=238443"},"modified":"2025-06-03T11:13:27","modified_gmt":"2025-06-03T09:13:27","slug":"238443","status":"publish","type":"mu_projects","link":"https:\/\/efet-crea.fr\/projects\/238443\/","title":{"rendered":"Gucci et Farm RIO – Workshop Mode et pub"},"content":{"rendered":"\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t
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Dans le cadre de ce workshop, les \u00e9tudiants de Bachelor 3 en design graphique et num\u00e9rique sont invit\u00e9s \u00e0 explorer le croisement entre deux univers de marque radicalement diff\u00e9rents : Gucci<\/span>, symbole du luxe italien et de l\u2019excentricit\u00e9 raffin\u00e9e, et Farm Rio<\/span>, marque br\u00e9silienne engag\u00e9e, reconnue pour ses imprim\u00e9s tropicaux et son esth\u00e9tique vibrante. Cette confrontation permet de questionner les codes identitaires, culturels et visuels de chaque maison, pour en imaginer une fusion coh\u00e9rente et cr\u00e9ative. L\u2019objectif est de concevoir une direction artistique forte, qui traduise cette rencontre inattendue \u00e0 travers une identit\u00e9 visuelle hybride, d\u00e9clin\u00e9e sur des supports num\u00e9riques, \u00e9ditoriaux ou exp\u00e9rientiels. Ce projet stimule l\u2019audace cr\u00e9ative tout en mobilisant des comp\u00e9tences concr\u00e8tes en branding, storytelling visuel et design de communication.<\/h3>\n\n\t\t\t<\/div>\n\n\n\n\n
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