{"id":236403,"date":"2025-02-11T17:14:54","date_gmt":"2025-02-11T16:14:54","guid":{"rendered":"https:\/\/efet-crea.fr\/?post_type=mu_projects&#038;p=236403"},"modified":"2025-02-11T17:15:09","modified_gmt":"2025-02-11T16:15:09","slug":"reaiser-une-campagne-publicitaire-pour-promouvoir-le-stylo-bic","status":"publish","type":"mu_projects","link":"https:\/\/efet-crea.fr\/projects\/reaiser-une-campagne-publicitaire-pour-promouvoir-le-stylo-bic\/","title":{"rendered":"R\u00c9ALISER UNE CAMPAGNE PUBLICITAIRE POUR PROMOUVOIR LE STYLO BIC"},"content":{"rendered":"\n\n\t<div class=\"component-max-width component-max-width__large\">\n\t\t\n\n            <div class=\"component-image\">\n            <div class=\"component-image-img moyenne\" >\n                <figure>\n                <img loading=\"lazy\" width=\"1024\" height=\"724\" src=\"https:\/\/efet-crea.fr\/images\/Bic-1-1024x724-1.webp\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/efet-crea.fr\/images\/Bic-1-1024x724-1.webp 1024w, https:\/\/efet-crea.fr\/images\/Bic-1-1024x724-1-300x212.webp 300w, https:\/\/efet-crea.fr\/images\/Bic-1-1024x724-1-768x543.webp 768w, https:\/\/efet-crea.fr\/images\/Bic-1-1024x724-1-50x35.webp 50w, https:\/\/efet-crea.fr\/images\/Bic-1-1024x724-1-150x106.webp 150w, https:\/\/efet-crea.fr\/images\/Bic-1-1024x724-1-400x283.webp 400w, https:\/\/efet-crea.fr\/images\/Bic-1-1024x724-1-750x530.webp 750w, https:\/\/efet-crea.fr\/images\/Bic-1-1024x724-1-970x686.webp 970w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n                <\/figure>\n            <\/div>\n        <\/div>\n    \n\n\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"component-text normal center black \">\n\t\t\t\t\t<p>Dylan Mondolini a con\u00e7u une campagne publicitaire innovante pour promouvoir leBIC original, num\u00e9ro un mondial des stylos \u00e0 bille, de la correction et des porte-mines. La campagne inclut des vid\u00e9os conceptuelles et des affiches d\u00e9riv\u00e9es, avec une initiative de gu\u00e9rilla marketing : une affiche participative dans les abribus, o\u00f9 les passants peuvent \u00e9crire leurs r\u00eaves.. La campagne se veut interactive, encourageant \u00e9galement les contributions en ligne et sur les r\u00e9seaux sociaux, avec des concours cr\u00e9atifs et des partenariats avec des influenceurs. L'objectif est de cr\u00e9er une exp\u00e9rience immersive et engageante, renfor\u00e7ant l'association du BIC original avec la cr\u00e9ativit\u00e9.<\/p>\n\n\t\t\t<\/div>\n\n\n\n\n\t<div class=\"component-spacer component-spacer__between-blocks\"><\/div>\n\n\n\n            <div class=\"component-image\">\n            <div class=\"component-image-img moyenne\" >\n                <figure>\n                <img loading=\"lazy\" width=\"1024\" height=\"724\" src=\"https:\/\/efet-crea.fr\/images\/Bic-2-1024x724-1.webp\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/efet-crea.fr\/images\/Bic-2-1024x724-1.webp 1024w, https:\/\/efet-crea.fr\/images\/Bic-2-1024x724-1-300x212.webp 300w, https:\/\/efet-crea.fr\/images\/Bic-2-1024x724-1-768x543.webp 768w, https:\/\/efet-crea.fr\/images\/Bic-2-1024x724-1-50x35.webp 50w, https:\/\/efet-crea.fr\/images\/Bic-2-1024x724-1-150x106.webp 150w, https:\/\/efet-crea.fr\/images\/Bic-2-1024x724-1-400x283.webp 400w, https:\/\/efet-crea.fr\/images\/Bic-2-1024x724-1-750x530.webp 750w, https:\/\/efet-crea.fr\/images\/Bic-2-1024x724-1-970x686.webp 970w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n                <\/figure>\n            <\/div>\n        <\/div>\n    \n\n\n\t<\/div>\n\n\n","protected":false},"featured_media":0,"menu_order":0,"template":"","format":"standard","info_filiere":[158],"info_annee":[160],"info_type":[163,161],"info_theme":[164],"themecore_city":[],"themecore_schools":[148],"acf":[],"_links":{"self":[{"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/mu_projects\/236403"}],"collection":[{"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/mu_projects"}],"about":[{"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/types\/mu_projects"}],"wp:attachment":[{"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/media?parent=236403"}],"wp:term":[{"taxonomy":"info_filiere","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/info_filiere?post=236403"},{"taxonomy":"info_annee","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/info_annee?post=236403"},{"taxonomy":"info_type","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/info_type?post=236403"},{"taxonomy":"info_theme","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/info_theme?post=236403"},{"taxonomy":"themecore_city","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/themecore_city?post=236403"},{"taxonomy":"themecore_schools","embeddable":true,"href":"https:\/\/efet-crea.fr\/wp-json\/wp\/v2\/themecore_schools?post=236403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}